The McAllen Independent School District is taking a bold, hands-on approach in an effort to curb its dropout situation.

Beginning Wednesday, Sept. 2, McAllen ISD officials will begin contacting all students who have failed to enroll in school as part of a dropout prevention campaign called “Zero to None.”

About 20 people will man a phone bank while another team of 12 makes home visits in an effort to contact any families of students who have not returned to McAllen ISD and could end up becoming dropouts.

The phone bank will be in operation from 9 a.m. — 3 p.m. and will continue throughout the month.

To help perpetuate awareness of the campaign, banners have been produced which will be on display at all McAllen ISD middle schools and high schools.

Any families contacted will be offered transportation to a school to enroll their child. The plan is to totally eliminate any dropouts.

The state has a dropout deadline of Friday, Sept. 25. That means any students who enroll after that date, or any the district is unable to reach, will count against the district as a dropout.