IBC Bank, H-E-B and BMP Radio’s Operation Care Drop initiative collected nine tons of supplies along with letters of support and gratitude that will reach 36,000 of our nation’s servicemen and women. In the spirit of patriotism, Operation Care Drop launched on Memorial Day (May 25) and ran through July 4th, allowing the public to show its appreciation for the nation’s military by donating goods at participating IBC and H-E-B locations.
“We pride ourselves on being a community-focused bank that makes it a priority to give back to those who live and work in the communities we call home. We often take for granted the luxuries and freedoms we enjoy as Americans, so that’s why Operation Care Drop holds a special significance with the IBC family,” IBC Chairman and CEO Dennis E. Nixon said. “By coming together with H-E-B and our media partners, we are living up to our philosophy of ‘doing more’ to show support and gratitude for those soldiers serving overseas to defend our freedoms. We thank the community for its support and hope this program will make a positive impact on the lives of our men and women in uniform.”
More than 230 IBC branches across Texas and Oklahoma, including 10 local IBC branches, and 69 H-E-B locations with IBC in-stores in Texas, served as drop-off stations for care package supplies including snacks, travel-size supplies, playing cards and toiletries. The bank and H-E-B are currently working with Operation Interdependence (OIR), the premier Civilian-to-Military Delivery System in the U.S., to pack and ship the care packages which contain these small comforts from home, and most importantly, a personal letter of gratitude and thanks.
This is the fourth year IBC - Brownsville has worked with OIR to help give back to those men and women serving overseas in defense of this country. With the help of the community, the initiative brought in nearly triple the amount of goods collected last year.
“We’re proud to partner with a great corporate citizen like IBC in support of Operation Care Drop. Our community’s engagement and enthusiasm has been instrumental in the success of this program, and we can’t wait to share these items with our troops,” said Winell Herron, Group Vice-President of Public Affairs, Diversity and Environmental Affairs, H-E-B.
The underlying goal of Operation Interdependence is to provide each solider with a C-rat, or care package, during their time overseas. These packages serve as a small reminder of home and this program provides the community with an opportunity to show their gratitude and support for these service men and women. With the economy as it is, OIR is in need of supplies, and the goods collected through Operation Care Drop could not have come at a better time.
For those interested in continuing to support OIR, visit the organization’s Web site at www.oidelivers.org.