PHARR – Today Sears will open its first appliances and mattress store and to commemorate the event they will give away gift bags to the first 100 customers.

The store will be located at 500 N. Jackson Rd. and will have their grand opening from 9 a.m. to 10 a.m. with ribbon cutting by the Pharr Economic Development Council and the Rio Grande Valley Hispanic Chamber of Commerce. Also to celebrate the opening of the store customers will be able to save up to 40 percent off appliances and up to 60 percent off mattresses up until July 9.

The new store will bring 21 new jobs to the community which includes the store general manager Albert Silva.

“The reason we chose Pharr and this area is because we're trying to fit the needs of the community,” Larry Costello with Sears Holdings said.

When visiting the new concept store customers can expect to have a digital experience. The store will have interactive displays to view home appliances in kitchens and “Discover More,” a 122-inch interactive display that allows members to visualize a full-scale kitchen.

The store will include a suite integrated retail services where people can meet with experts to shop for appliances and mattresses through appointments making shopping convenient.

“The key here is that this is our grand opening of our first appliances and mattresses store,” Costello said. “We previously had opened Sears Appliance store in Ft. Collins, Colo., this is bringing two of our best categories to the Pharr community.”