MISSION – Beginning today consumers wanting to eat, shop or play can access the redesigned GoMission application in Google Play or the Apple App Store.
The app is powered by the Greater Mission Chamber of Commerce and carries the slogan Always Play. Always Win.
Overall the goal of the app is to help members by driving traffic and commerce within the city limits as well as the Rio Grande Valley.
“We wanted to do something that was lively, something that was fun but something that is going to generate revenue for our members,” President and CEO of the Greater Mission Chamber of Commerce Robert Rosell said.
The revamp of the app came in collaboration with the marketing firm Polluxcaster. Together polls were taken about the chamber and consumer information to gain the most of the new app.
The result was the campaign Always Play. Always Win.
Before the program involved a physical card, the same card needed to be presented to the business and in some instances the consumer would not have the card. In turn there would be no discount.
Now the consumer simply asks participating businesses to play GoMission.
The new campaign gives businesses four different key tags as game pieces. Each tag is themed to targeted consumers which include bargain hunters (value shoppers first), upscale (aspirational shoppers), laid back (convenience-first shoppers) and one-of-a-kind (boutique & experience shoppers).
“The key here is to personalize the experience for the customer and the business,” Marketing Director with Pulluxcastor Adan Garcia said.
GoMission is available to all chamber members and free to play for the public. The starter kits with promotional materials, instant win cards and personalized game pieces are available at the Greater Mission Chamber of Commerce.
As a business, in order to take full advantage of the app registration is needed with the chamber.
“We at least want to get to the 50 percent mark within the next year or so,” Rosell said of members using the app.
Currently the chamber has roughly 350 members. To download the app visit the splash page at www.gomissiongame.com