Thanks to the help of H-E-B customers, the Food Bank of the Rio Grande Valley has received an infusion of much needed funds in the amount of $5,000.

The money was generated through the 2008 H-E-B and Procter and Gamble “Stock Up and Give” promotion.

This holiday season finds the food bank in dire need of additional support as the economy finds more families in need as supplies dwindle and fewer donations come in. In addition, Texas has the highest rate of child hunger in the nation, according to a recent report by Feeding America. In most instances, for every $1 donated, meals can be provided to feed a family of up to six people.

The H-E-B and Procter and Gamble “Stock Up and Give” promotion is an annual occurrence that for every Bounty, Cascade, Charmin, Crest, Duracell, Downy, Febreze, Folgers, Gain, IAMS, Luvs, Pantene, Pringles, Swiffer or Tide product customers purchase at H-E-B, a $1 donation was made to the local area food bank servicing the area where the donation was collected. In total, $50,000 was distributed to Texas Food Banks.

“Every community in Texas faces hunger. This year, because of the economy, the need is even more pronounced,” said Danny Flores, manager, H-E-B Public Affairs. “We are proud that through the support of our customers, we can offer Texas food banks additional assistance in helping to feed families in our communities.”

As of the 2007 fiscal year, the Food Bank of the Rio Grande Valley has distributed over 18.7 million pounds of non-perishable and frozen product, and fresh produce. It serves more than 200 hunger relief agencies in the counties of Starr, Hidalgo, Cameron, and Willacy. In addition, the food bank has a Subsidiary Distribution Organization (SDO) in the South Texas Food Bank of Laredo that directly serves seven additional counties.