Adriana Acosta

Despite the economic woes of the country, with many companies asking for financial bailouts from the government, local retail stores are hoping to buck the national trend this holiday shopping season. Many major department stores have been offering aggressive sales with everything marked down with high discounts, usually reserved for the after Christmas sales.

But on Friday, after the celebration of Christmas and many have gathered together with family to exchange gifts, eat and be merry - some will wake up at the crack of dawn, not to stand in line to exchange gifts, but to take advantage of the after Christmas sales that many retail stores will offer.

Lower prices have been seen across major retail stores this season with sales of up to 50 percent and as much as 70 percent and offering more incentives to lure customers to their stores such as “door-buster” sales.

This year JCPenney, located on East Trenton at the Shops at Rio Grande Valley will open its doors at 5:30 a.m. - the earliest opening on the day after Christmas in the company’s history and will offer customers a “wake up call” for the Dec. 26 sale. Customers can go online to www.jcpenny.com and sign up.

Cris Fuentes, JCPenny store manager for the Edinburg location said the economy has been challenging everyone and said their customers are still shopping at their store, they are just shopping smarter.

“As our customers know, we are and have always been a promotional retailer — and are prepared for the very promotional environment we are expecting this year. JCPenney will be price competitive, and we expect that this will help us to gain market share,” he said.

Other stores such as Bealls, will offer markdowns of up to 70 percent. TJ Max has a new logo this year, “Economize. Don’t compromise” and offering major brands marked down at 50 percent.

Fuentes said their store is well positioned this year because their department store style, quality and shopping experience that their customers want when choosing gifts is offered at affordable prices.