Blimpie McAllen held a grand re-opening on Wednesday, September 7 and invited the public to share in the celebration.
The sandwich sub shop, located on the corner of 29th St. and Pecan, held a ribbon cutting and offered great specials during the event. Attendees were able to take advantage of free smoothie samples and Blimpie Best for $2.
Although the sub shop has been occupying that space for a while, it was recently acquired by Esperanza on Fifth, LLC, a subsidiary of TuCasa Investments, Inc. The for-profit corporation is owned by a local non-profit named Affordable Homes of South Texas, Inc. (AHSTI).
The unique social enterprise provides a revenue stream into the non-profit and another method to ensure that the organization continues its’ mission of providing affordable housing and related services for eligible families in the Rio Grande Valley.
“This crazy idea began in 2013 with the opening of Blimpie Sub Shop in Weslaco,” says Bobby Calvillo, AHSTI Executive Director. “Since then there have been other entities that have been launched and most recently we acquired the existing Blimpie McAllen franchise.”
The tagline “Great Food for a Great Cause™” keeps the non-profit connection front and center which has proven to be appealing to the community.
“There have been instances where people have placed their catering order with us simply because of the non-profit connection. The customers feel as if they are giving back to their community when they buy from us,” says Calvillo.
Blimpie McAllen also features Surf City Squeeze, a smoothie franchise also from Kahala which owns the Blimpie brand as well. The Surf City Squeeze franchise is the only one south of Dallas.
In today’s non-profit funding environment, many non-profit organizations are finding themselves facing a decrease in grant and federal funding and with no other source of funds to offset the impact. With its out-of-box thinking, Affordable Homes of South Texas, Inc. has been able to set itself apart from those non-profits and for a long and successful future.