McAllen Holiday Parade organizers unveiled not one, not two, but three more exciting celebrities that are going to be joining the already jam-packed, star-studded line-up for this year’s event. Announced were: Anthony Gonzalez, better known for his voice work as Miguel, the hero of las-year’s hit Disney animated film ʺCoco;ʺ; Jaylon Smith, #54, linebacker for the Dallas Cowboys and his older brother Rod Smith, #45, running back also for the Dallas Cowboys. The unveiling took place at a press event held at H-E-B, presenting sponsor for the McAllen Holiday Parade.

ʺLike H-E-B, the McAllen Holiday Parade is a part of the holiday traditions in McAllen, the entire Rio Grande Valley, as well as South Texas and Northern Mexico,ʺ said Tony Gonzalez, Regional Manager for the South Texas Border Region for H-E-B. ʺWe are so proud to not only be partners with the McAllen Holiday Parade, but to be presenting the event that sets the standard for other events in our area and has such an exciting line-up of celebrities who will be in attendance. I am already star-struck and after today’s incredible announcement, I can’t wait to see who is announced next!ʺ

Parade organizers continue to unveil new and exciting celebrities who will be a part of the 5th annual celebration of the parade that to date, has won 166 awards. Already announced celebrities and star appearances include:

U.S. Air Force Honor Guard and Parade Drill Team, Parade Lead Step-Off

Dra. Ana Maria Polo, Telemundo, ʺCaso Cerrado,ˮ one of the most prominent and influential figures in Hispanic television

Jay Novacek, Dallas Cowboys Legend, #84, former five-time Pro Bowler and three-time Super Bowl champion tight end

Tony Hill, Dallas Cowboys Legend, #80, former 4-time Pro Bowler and 1-time Super Bowl Champion wide receiver

Stadium seating to the parade is on sale at the McAllen Convention Center Box Office or at Additionally, Parade Route VIP Chairs are on sale individually or, as a fundraiser for non-profit organizations, available at the McAllen Parks & Recreation Department.. Get your $10 pre-sale, unlimited Carnival wristband, good only for Thursday, November 29, 2018, at City of McAllen Parks & Recreation community centers, the McAllen Chamber of Commerce or at all McAllen I.S.D. schools. Throughout the month of November, celebrate Pint Night with Budweiser from L&F Distributors to collect McAllen Holiday Parade memorabilia, commemorating the fifth annual presentation of the magical parade.

Parade organizers are pointing to floats and other exciting elements that promises to give attendees the world at this year’s event on Saturday, December 1, 2018. The parade kicks off at 6 PM from McAllen Veterans‘ Memorial Stadium, where gently falling snow will once again cascade inside the facility. The parade features over 55 vibrant lighted and animated floats, 39 larger-than-life inflatable character balloons, 14 musical marching bands and a celebrity filled line-up that is sure to thrill parade-goers of every age. The parade makes its way down the 1.5 mile parade route on Bicentennial Boulevard, where free seating is also available on a first come, first serve basis.