RIO GRANDE VALLEY/McALLEN - Out with the old, in with the new. While other retailers are closing brick and mortar stores to focus more on digital, the luxurious and ethical skincare, haircare and bath beauty brand, LUSH Cosmetics is doing the complete opposite.

On February 9 2020, LUSH will open its doors to a fresh new storefront at La Plaza Mall in McAllen, Texas. Located in the mall’s central court, opposite of cosmetic store Sephora, the new concept shop is almost 1500 square feet and features a large bathing area to house Lush’s signature variety of colorful bath bombs.

Taking inspiration from LUSH’s giant flagship shop on Oxford Street in London and designed with customer experience in mind, the new shop also features a large skincare area to the rear of the store for intimate one-on-one product consultations and plenty of space to house the brand’s unique selection of cruelty-free and packaging-free products.

Since LUSH is a cruelty-free vegan brand, the shop is outfitted with reclaimed wood, ethically with fittings and shelves that were once barns or industrial buildings. This unique design concept of working from reclaimed materials reduces waste, ultimately cutting back on LUSH’s environmental footprint, a value important to the eco-conscious brand.

Recognized globally for its fresh ingredients, bold stunts and ethical values, LUSH now counts more than 250 retail locations across North America and is scheduled to open 16 more shops across North America. The new McAllen store joins an existing 16 LUSH stores in Texas, including multiple locations in Houston, Austin and San Antonio.

“We are so excited to throw open the doors to a brand new store in McAllen,” says Elisa Torres, Lush’s Director of Retail. “Bigger shops, thoughtfully designed with the customer experience in mind, provide more space to demonstrate our ethics, playfully interact with our customers, and present our new and ever-growing product range.”

The brand is a philanthropist at heart and has been deeply involved with communities across Texas, since the business was first established in North America in 1996. Through dedicated charitable giving programs, LUSH has donated over $36 million to over 2,600 groups in more than 42 countries throughout the world, including local partners:

Cherish Our Children: Based in Houston, Cherish Our Children’s No More Victims Program helps Houston teens experiencing the trauma that happens when one or more parent has been incarcerated.

Society of Native Nations: Founded to fulfill the express mission of helping to protect and preserve the way of life, culture, spirituality, teachings, and medicines of the Native indigenous people of North and South America through education and awareness.

Texas Campaign for the Environment Fund: Whose mission is to engage people and communities through face-to-face public education, grassroots organizing and action-oriented research for a cleaner and healthier Texas.

Undoing Racism, Austin: A collaborative effort among people and groups from diverse segments of the Austin who are organizing for racial justice and equity.

Visit LUSH at https://www.lushusa.com/