Last Sunday, local comedian Raymond Orta performed his last show at Woodreux’s in Edinburg before traveling to New York to audition for NBC’s Last Comic Standing.

At the same show, an announcement was made by John Cannon, Sam Daily and Orta about a new company called Punchline Comedy Productions.

“Our goal is to bring top notch comedy to the (Rio Grande) Valley,” said Cannon who is a local sports writer and is now promoting comedy. “We’re going to bring guys down from San Antonio, Dallas, some of the new comics that are established up there and try to get them a name down here.”

Daily is also a comedian who has appeared on the Jay Leno Show and has worked with Sam Kinison.

The comedy shows that the trio will be promoting will be held on Saturday nights at Woodreux’s in Edinburg. The first show is Saturday, March 20 at 7:30 p.m. with Mario Superstar Salazar as the headliner.

“It gives someone something else to do instead of going out dancing or to watch a live band,” Cannon said. “What a better way than to come laugh and what a better way to come and enjoy some good comedy with some excellent comics that we have in this area.”

Cannon also said that one of the advantages he has is being so close to the University of Texas-Pan American, but he wants to make sure that everyone gets involved because it’s not just for college students.

“Basically, being close to the university, this is a perfect thing but it’s not only for college students,” Cannon said.

Orta believes in Punchline Comedy Productions because as a comedian working in the Valley some clubs haven’t always been respectful towards the comedian.

“Sam and I got together and we’re both comedians and I’ve worked in a lot of clubs in the Valley and their main motto is ‘Let’s fuck them,’” Orta said. “This place (Woodreaux’s) is going to be curteous to the comedian and no matter how many people are in the audience they’re (the comedian) going to get paid.”

Orta also said that ultimately what he wants is for the people of the Rio Grande Valley just to come out and support the art of comedy.

“I want you guys to come and support the actual art of comedy,” he said on stage. “Every Saturday night we’re going to be doing this on a weekly basis and I hope you guys get to come out.”