H-E-B will donate $100,000 to the American Red Cross and is accepting customer donations for the victims of the recent tragedy in Japan. Customers are encouraged to donate now through Monday, April 11 as part of an in-store tear pad campaign.

All monies accepted will benefit the American Red Cross, which will be directed towards relief efforts in Japan. One hundred percent of all funds received will go towards providing safe shelter, necessary medical care, consistent food supplies and clean drinking water.

We are deeply saddened by this tragedy, said Winell Herron, group vice president of public affairs and diversity for H-E-B. H-E-Bs tear pad campaign offers a convenient and efficient way for our customers to support the needs of the victims in Japan.

The campaign offers H-E-B customers an opportunity to join H-E-Bs aid by adding a donation in increments of $1, $3, or $5 to their total grocery bill.

When a natural disaster occurs, H-E-B focuses on helping and serving people. Since 1985, H-E-B has been supporting emergency response missions to provide critical supplies to victims of earthquakes, hurricanes and flooding.

The company invested in the H-E-B Eddie Garcia Mobile Kitchen, a 45-ft. food preparation trailer that can prepare approximately 2,500 hot meals per hour and easily dispatched to a community in need. In addition, H-E-B created a mobile Disaster Relief Unit (DRU), a 57-ft. trailer retro-fitted with a mobile Pharmacy, Business Center, and ATM window.

Working as a team, H-E-B and its partners are proud to give their time, resources and labor to help communities recover.